Charious Portfolio : Usability on a dime: 10 reasons you can implement a usability test on decent budget

Anything that enables visitors to access the information on the website.

Design : Design is used to improve the UI of web page not to decorate it. Keep your website design as simple as possible as in term of Usability, “Less is Always More” so a website should be simply beautiful & functional
Faster : Faster a visitor can browse, happier he will be. Its must to keep the processing fast so that users will quickly get what they want and keep coming back to your website. So better to design simple so that visitors are not supposed to wait as wait can make them leave your website
·Relevant Media : Relevant media such as Photos, Videos, Animations, Graphics can engage a visitor and helps in keeping them on the website for the long time as Rich media can increase readability. But not to use graphics that can hide your navigation menu or important information as this can frustrate the visitor.
·Search Bar & Site Map : The most important usability tools that you can offer to your website visitor.
·Size Matters: The bigger the site, the more essential the search bar; for better UI stick to the traditional design of Search Bar and keep it at the top, right of the page.
·A Site Map is a web page that lists the pages of a web site, organized in hierarchical order; it improves both web page navigation and search engine optimization.

A clear path to the visitor for the information they need.

• Simple : Users are very impatient so better to make your navigation system obvious and traditional so that they can easily navigate through it and can simply reach to the information they need. For better UI, keep your navigation menu small and above the fold (i.e. the area of the page that is visible on the screen without scrolling down).
• Cookie crumbs : Homepage is not the only entry page of your website so make it clear to users which page they’ve landed on by using Cookie crumbs as it helps visitor to know that what page of the website they are on.

Design of web page should be such that it ease visitors to read the content.
Strategically Creating Content : The first two paragraphs of your content must contain all the important information as users won’t read whole of the content and the important information that user is looking for should be bold for better UI.
Keywords and Titles : Don’t be a keyword stuffer as this practice can lead to the poor quality of content; focus on how the visitors would look for your information and what words they might use.

The most common question of all the visitors while visiting your website for the first time which must be replied quickly, “Who are you?”
Logo : Be sure the company’s logo or name is clear in the header. Place logo in the top-left of all the pages of your website and make it clickable so that it can take visitor back to the home page. Logo helps in making your website’s recall value.
Tagline : A tagline is a statement that clearly describe the website in one phrase. It can help in better understanding the motto of the website by the visitors.

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